In 1995 when “green” was far from mainstream, Paul Armstrong saw potential in a fledgling pet shampoo company started by three of his buddies in San Francisco. Paul believed bringing totally natural grooming products, sold under the brand “earthbath,” to pet lovers everywhere offered a new market opportunity. He purchased earthbath for a few thousand dollars and, with zero knowledge of the pet industry, set out to learn and grow the business.
In the ensuing years since launch, earthbath has become a household name among conscientious animal lovers everywhere. More than 45 earthbath shampoos, wipes, spritzes, and grooming foams are made from totally natural human-grade ingredients and pure essential oils that do not harm the planet. The products are pH-balanced for sensitive pet skin and contain no animal ingredients or harmful chemicals or toxins. Paul is so serious about the quality of the company’s products that he personally tests each one on himself and offers customers an unconditional satisfaction guarantee with every sale.
earthbath comes widely recommended by veterinarians, groomers and pet hospitals, and is the official shampoo of the San Francisco Zoo. The company has reached several million dollars in annual sales and is sold in thousands of pet stores and via online merchants in 12 countries. In 2010, the company acquired SheaPet, a line of cruelty-free and environmentally conscious products that feature Fair Trade organic shea butter and the highest quality botanical ingredients. In light of the company’s rapid growth and market leadership, Paul continues to run earthbath like a small business, where employees are treated like family and bring their dogs to work.
Earthwhile Endeavors Inc., Founded 1995
Bob Boesch, Lead SCORE Counselor
Facing unique challenges and barriers to success in the pet industry, Paul immediately turned to SCORE counselors – accomplished executives, professionals and business owners who mentor and advise existing businesses and startups as a nonprofit partner of the U.S. Small Business Administration.
Working together for almost a decade, Paul and his SCORE lead counselor, Bob Boesch, honed manufacturing and production, inventory management and warehousing, marketing and pricing, distribution, financing, exporting, and administration in building a trusted brand. “SCORE advisers have always been easily accessible and many times instrumental in helping me to see through a challenge that I could not otherwise unlock,” said Paul. "Paul has been an enthusiastic and interested client to work with over the years,” says Boesch. “ It is gratifying for me to witness the success he has made with earthbath