SBA Entrepreneur Center
SBA Entrepreneur Center
455 Market Street, Suite 600
San Francisco, CA, 94105
Personal power in the workplace is that intangible something that makes people listen to and respect you - not as a result of intimidation or other negative methods but through positive means. If you sometimes lack confidence or feel invisible, talked over or marginalized, it’s time to amp up your personal power for increased, constructive impact and influence, regardless of your current job or situation. There may be things you are doing to sabotage your personal power, or you simply may not be fully owning it. Personal power is more than just being assertive. It’s also an attitude, a presence, and a demeanor. You’ve seen it in others. Some women, even when in more junior positions, just seem to have a way about them that commands respect. Some women, even when not in leadership positions, seem to have a strong executive presence. You, too, can have this while still being the real you.
In this hands-on, interactive session, you’ll learn about different types of power and how/when to use them. You’ll also learn how we women tend to undermine our own power, and 10 simple yet profound steps you can take that will inspire others to see you, listen to you, and respect you. You’ll learn how to exude executive presence in a way that will benefit you, regardless of your current circumstances. Best of all, you will walk out with tangible actions you can take immediately to enhance your personal power.
About the instructor: Theresa Lina Stevens is the founder and president of Lina Group, Inc., a strategic marketing consulting firm that specializes in market dominance strategy, working primarily with technology companies on differentiation, positioning, market selection, marketing strategy and product marketing. Based in the San Francisco Bay Area and Silicon Valley, she is also involved with the Department of Management Science & Engineering at Stanford University. She has served as chief marketing officer for two Internet-related startups and began her career at Accenture. After several years there as a management consultant, Theresa helped found the firm's Communications Industry Group. She served as its Director of Worldwide Marketing and helped lay the foundation for what has become a multi-billion dollar business.