Brand Activation through Storytelling November 5, 2019, 3:00pm PST November 5, 2019, 3:00pm PST
SBA Entrepreneur Center
SBA Entrepreneur Center
455 Market Street, Suite 600
San Francisco, CA, 94105

Want to turn customers into evangelists?

Consumers are 92% more likely to trust their peers over ads when it comes to purchasing decisions. And sharing the WHY behind what you do through brand activation campaigns is the most effective way to connect with customers on an emotional level. You’ll gain an understanding of what brand storytelling is through a variety of real-world examples.

You’ll also learn the basics of story structure, and walk away with actionable ideas that will inspire customers, increase brand loyalty, and energize your company.

Key Takeaways:

● Tools for activating your creativity to generate story content and get people talking

● A better grasp on the mechanics of story structure

● A clearer understanding of the WHY behind what you do. 


About the Instructor: 

Rebecca Williams helps clients align their messaging around a strategic story so they can connect with their customers and grow their business. She works with companies to help tell brand stories through a variety of brand activation campaigns. Rebecca has been facilitating individual and group learning for over 20 years.  She has a dynamic and itneractive teaching style that keeps idividuals engaged with experimental learning, peer coaching and lots of humor.