Digital Marketing Metrics: What, Where and Why to Measure for Success 220524 May 24, 2022, 10:00am PDT May 24, 2022, 12:00pm PDT
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Just like our accountants measure our financial success, we must also measure our marketing success.

  • Are your efforts working?
  • Are people visiting your site, checking out and engaging with your social media?
  • Most importantly, are they converting?

If you don't measure, you won't know what is working and what you may need to adjust for success. This class will show you the digital analytics for your website, social media, e-mail metrics and how to track on a monthly basis.

The class will include a spreadsheet template download for monthly tracking.

Registration fee $30

About the instructor: Patty Ross has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business.

She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and non profits.

Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline

Workshop Refund Policy: Refunds can be granted prior to workshop or if the workshop is cancelled. No refunds or access to class material after workshop is held. A credit can be given for a future workshop. Please email for assistance.

Digital Marketing Metrics: What, Where and Why  to Measure for Success 220524