E-Mail Marketing Essentials for Business 220809 August 9, 2022, 10:00am PDT August 9, 2022, 12:00pm PDT

Research says that for every $1 spent on E-Mail marketing,

there is an average $44 return on investment!

To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you.

This class will teach basic and advanced techniques to propel your E-Mail efforts.

You will learn:

  • the 5 C's of E-Mail Marketing Basics: how to create a content calendar
  • how to pick the E-Mail platform right for your business......anatomy of E-Mail design.....powerful subject lines
  • best times and days to send E-Mail
  • the importance of list segmentation
  • basic automations
  • how to create graphics using Canva
  • how to set up Google analytic tracking links
  • A/B testing tips

Registration fee $30

 This is an interactive workshop for which we encourage your participation. The recording and slides will be sent only to those who attend.

About the instructor: Patty Ross has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business.

She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and non profits.

Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline

Workshop Refund Policy: Refunds can be granted prior to workshop or if the workshop is cancelled. No refunds or access to class material after workshop is held. A credit can be given for a future workshop. Please email admin@sfscore.org for assistance.

E-Mail Marketing Essentials for Business 220809