Effective Cross Cultural Business Communications September 25, 2019, 9:00am PDT September 25, 2019, 9:00am PDT
SBA Entrepreneur Center
SBA Entrepreneur Center
455 Market Stree, Suite 600
San Francisco, CA, 94105

Learn successful strategies for dealing with social structures and decision-making processes when interacting with different cultural values, beliefs and traditions. Develop practical tools and skills through an experiential workshop leading to your ability to communicate effectively with your diverse employees and clientele.

Course Highlights:

•Learn how culture influences behavior

•Understand social structure and decision-making process within various ethnic groups

•Learn effective strategies for dealing with different values, beliefs, traditions, and practices involved in cross-cultural communications

Course Outcome:

•Learn how cultural beliefs can cause miscommunication and misunderstandings

•Understand the various subcultures in the metropolitan area and how to approach them

•Understand causes of communications breakdowns

•Learn how to make allowances for different ways of communication in varied cultures


Presented by SCORE member Sharmila Ghosh

Sharmila is an independent Cultural Competency Trainer & Consultant. She brings extensive experience, both nationally and globally, in training managers, engineers, physicians, and police officers in cultural competency and cross-cultural communication issues. She has in-depth knowledge in training and development, as well as profound understanding of a wide variety of cultural perspectives. She is highly experienced in coaching both groups and individuals in appreciating diversity, building and maintaining cohesive multicultural work teams, and enhancing a range of purposes across cultures.  In her workshops she provides practical tools that create impactful cross-cultural communications.