International markets offer huge opportunities for US companies. Finding and developing new markets for products and services is an extremely valuable avenue for expansion and in some sectors such as technology in particular, global demand for U.S. brands and products makes international trade an excellent means of growth.
Selling internationally is very complex but – as with most things – easy with help and appropriate training. If you are a start-up looking to expand internationally or an experienced exporter interested in deepening your knowledge, this workshop is tailored to your needs. You will acquire important skills in all aspects of internationalization. This workshop will help you and your organization prepare for export and develop the necessary skills for the internationalization of your company together with you.
We will cover the following topics in this workshop:
- International business model - When preparing to export, the first step is to have a clearly defined business model for export.
- Choice of export market - which markets offer promising potential for the company?
- Planning the market launch – what are the possibilities for a market entry?
- First steps in the market - How do you organize yourself in the target country’s market to ensure successful market development?
- Export Controls
Registration Fee: $35
About the Presenter:
Amer Kayani is a Managing Partner at IBDS, Inc. In this capacity, he provides strategic leadership on trade and investment, and advises technology and defense companies on scaling up operations internationally. Amer has over 30 years’ experience in domestic and international markets: deal origination, campaign planning, project execution, and management of geographically distributed teams. Previously, Amer served as Chairman of the Board and General Manager of a Northrop Grumman joint venture that he helped set-up from ground up in Saudi Arabia. Prior to this role, Amer was Vice President for Middle East, North Africa and Turkey for Orbital ATK Inc. Amer also held senior leadership positions in the U.S. Government advising US companies on capture strategies, competitor/peer teaming agreements, and market intelligence. His last position was as Minister Counsellor (equivalent Major General) at the U.S. Embassy Saudi Arabia. His other Foreign Service positions included Regional Senior Commercial Officer for Egypt, Libya, and Lebanon, Regional Senior Commercial Officer in Turkey where he led business development efforts in Armenia, Azerbaijan, Georgia, North Cyprus, Turkey, Turkmenistan, and Uzbekistan, and in various positions in Jordan, Israel, Pakistan, San Francisco, Hawaii and Washington, D.C. Amer earned his bachelor’s degree from the University of Southern California and masters from the University of Pittsburgh.