Guerrilla Marketing September 24, 2019, 9:00am PDT September 24, 2019, 9:00am PDT
SBA Entrepreneur Center
SBA Entrepreneur Center
455 Market Street, Suite 600
San Francisco, CA, 94105

Frustrated that nobody knows about you and your product? Frustrated that nobody cares about your products? Don't have much money for advertising?  

Did you think that when you built your company that people would immediately support you? That your initial product was great so you would be immediately successful? But reality is different. 

In this workshop, you will learn that even great beer isn't enough to guarantee success. Pete will take you through a methodology for how to view the world of customers and give concrete examples of how to make some noise on a limited budget.

Yes!   You can do things to improve your company's awareness and success.

About the instructor: 
Pete Slosberg has an undergraduate degree in space mechanics and propulsion as well as a masters in business administration, both from Columbia University. After many years working in management positions for corporations such as Xerox, IBM and Siemens, Pete left to turn his hobby of home-brewing beer into his own business. 
Pete's Brewing Company had 10 consecutive years of over 100% growth
rates; made the Inc Magazine list of top 100 private companies in the US 3
years in a row; went public and then was acquired.   Along the way, Pete wrote a best-selling
book, "Beer for Pete's Sake". 
Then Pete turned his attention to another passion: chocolate. He started Cocoa Pete's Chocolate Adventures
and sold it 7 years later. Pete is also
a Certified Beer Judge and a Certified BBQ judge.