How to Become the Go-To Brand in a Competitive Market: Four Steps to Higher Margins and Sustainable Growth December 13, 2019, 9:00am PST December 13, 2019, 9:00am PST
SBA Entrepreneur Center
SBA Entrepreneur Center
455 Market Street Suite 600
San Francisco, California, 94105

Why do some companies stand out as the clear market leader, with strong profits and customers clamoring to do business with them, while others struggle and become forced to compete on price?

Learn the four pillars of sustainable differentiation that will help you attract higher-margin business and position your company for long-term growth. You’ll walk out with a framework for planning your journey to market leadership.

About the instructor:   Theresa Lina Stevens is the founder and president of Lina Group, Inc., a strategic marketing consulting firm that specializes in market dominance strategy, working primarily with technology companies on differentiation, positioning, market selection, marketing strategy and product marketing. Based in the San Francisco Bay Area and Silicon Valley, she is also involved with the Department of Management Science & Engineering at Stanford University. She has served as chief marketing officer for two Internet-related startups and began her career at Accenture. After several years there as a management consultant, Theresa helped found the firm's Communications Industry Group. She served as its Director of Worldwide Marketing and helped lay the foundation for what has become a multi-billion dollar business.