How I can help you

I work best with Service businesses executives who are marketing intangibles rather than products, for example CPAs, insurance/real estate agencies, MFP counselors, etc.). Start-ups: Structure of busines, Business Plan, financials, and marketing. Established companies: succession planning and transition*, HR or Employee Benefit issues, and strategic marketing projects or strategies. Also, I can help owners pivoting to a similar-but-different occupation (eg MD retiring to become malpractice attorney; massage therapist becoming wellness coach); etc. I also enjoy pulling in co-mentoring specialists when needed. I will also help newly established business owners with skills, knowledge, and passion but no actual prior experience in benchmarking**, advertising and PR, hiring, firing, budgeting, paying taxes, and selecting your team of specialists who will help you grow. I have owned and operated service-oriented businesses from 1978 through 2017 as a sole proprietorship, general partnership, C-Corp, and S-Corp, so I can help you decide on your structure. *For those who need to consider succession strategies, I specialize in helping transition second generation family-owned businesses. Often an owner knows that a particular child would be a great successor but does not know how to be fair: I help. Often the child becomes aware that the parent, rather than retiring, is actually hanging in there looking over the childs shoulder. I help there, too. In fact, I enjoy smoothing the way for successful second, third, or even fourth generation successors. **Benchmarking: Finally, if you have the great idea, the organizational success, and the energy/work ethic/drive to succeed, I help figure out what benchmarks are not yet to your satisfaction and then would either help you or find a mentor/specialist to carry forward. Example: if you can get clients but not keep them, that is a benchmark that needs to change. If you get and keep clients but you spend so much time with them you are not making money, that is a benchmark that has to change before you go broke. Whatever is wrong as we discuss your business, we will figure out how to tackle it if it is humanely possible!

Areas of Expertise

  • Business Plans / Startup Assistance
  • Human Resources
  • Operations

Industry Experience

  • Other Services (except public admin.)
  • Professional, Scientific, & Technical Services

Susan Ruth Lundy

Communication Methods

  • Email
  • Phone
  • Video